Why do you need a full-time content writer?
May 12 2023
The word content is not limited to any one form and includes everything from website content to blogs. Even with a potential global recession looming over several businesses, marketers have identified that spending on their content marketing is a crucial business decision in 2023. According to research, 2023 will be a pivotal year for the US B2B digital ad market, with spending limit approaching $15 billion.
Content is the key to increasing traffic, establishing reputation, and growing your brand. Websites aren’t only there for information; they are increasingly the hub of your business’s sales and customer base. You should have thorough descriptions of your goods and services in addition to an active blog that regularly posts pertinent information for your readers. As per a study, around 98% of all marketing teams believe written content to be the most used type of content, yet most organizations still do not have a full-time writer. Are you one of them? Keep reading the blog to explore more about content writing and why every business should hire a full-time content writer.
Reasons why you need a full-time content writer
1. If you own an e-commerce website
Irrespective of the industry you are in, content marketing is a winner in the digital age. Organic content is essential for an eCommerce company to gain more satisfied consumers and increased sales. Most consumers tend to interact with a brand several times before making the final purchase. Before adding a purchase to their shopping basket, almost 80% of people read the product description for one minute. It goes without saying that writing SEO-friendly product descriptions is essential if you want to attract more customers to your e-commerce website. A great product description, however, has an undeniable effect on every eCommerce transaction in addition to its SEO advantages.
It can be challenging to add information to a website in a way that is both organic and educational. To ensure that you deliver information to customers looking for more context without overpowering someone who might not be interested, the correct balance must also be struck. A content writer understands the varying needs of an online shopper and creates content that builds trust and inspires loyalty. When crawling websites, search engines look for original content. In addition to enhancing SEO performance, writing original content with targeted keywords for your pages and products increases conversions. They create workflows to deliver quality work on a scale, each month.
2. If you need content for website blogs
There are 70 million new posts each month, and 42% of the web is built on WordPress alone. Hence, blogging is still a prominent part of an online marketing strategy. A recent survey concluded that 90% of firms prefer blogs as a strategy to promote brands as compared to videos, infographics, or e-books. Although social media has grown to be a crucial component of content strategy, blogs are still very much in demand. In addition to increasing traffic, blogging can increase authority and brand recognition.
Blogs are a fantastic way to increase your following steadily and reflect your expertise on a subject or product line. The E-A-T notion, which stands for expertise, authority, and trustworthiness, is crucial to developing content. Google acknowledges that E-A-T is crucial to its algorithm and how it examines and recognizes content, even though it isn’t a ranking criterion. This means your online content needs accurate and helpful information. A content writer offers authentic and accurate information ideal for website blogs that offer information and promote your brand subtly.
3. If you have a news portal
Content is the backbone of a news portal as it attracts and retains readers. People visit news portals to acquire information about current events and issues. If the content is engaging, informative, and relevant, readers are likely to visit the portal regularly. High-quality content on a news portal is critical to retaining readers. If the content is not worth reading, visitors are likely to close the portal and hop on somewhere else.
Moreover, the content published on a news portal makes the platform credible, and if the content is accurate, readers are likely to rely on it. A news portal’s revenue depends on the traffic generated, which is directly related to the quality of the content. If it is informative and engaging, more people are likely to visit the portal, which leads to higher revenue through subscriptions and advertising.
4. If you need content marketing
Source: https://bestwriting.com/blog/content-marketing-statistics
Content marketing is a winning strategy in the realm of digital marketing. According to the Content Marketing Institute, around 61% of online consumers in the United States decided to make a purchase after reading recommendations on a blog. Although content marketing previously was only a way to distinguish yourself from your competitors, today it is a must-have strategy for thriving online. In today’s busy digital marketplace, it is vital that businesses work to build trust with their customers and leads. This is when they rely on content marketing, which helps them establish a positive brand reputation.
A content writer when hired is responsible for creating engaging and compelling content that resonates with the target audience. Such content is essential for retaining and attracting the attention of potential customers while keeping them engaged with the brand. Moreover, content marketing helps to improve conversions as it allows you to connect with and educate your customers and leads. By giving consumers all the required information, businesses enable them to make an informed purchase.
5. If you need an SEO company
With quality, SEO-friendly formatting is equally important as Google’s algorithm looks for crucial works at specific places on a blog post or web page. It is with the help of strategic content writing that you can use the right keywords to satiate search engines. If there is no content, it can be very difficult for you to rank the right words. A content writer delivers value through content, and when people find what they are looking for, they tend to engage with your content through social networking websites. Google perceives these actions as social validation and uses them to rank your links.
A content writer can conduct keyword research to identify relevant and high-volume keywords for a specific niche. By optimizing content with the right keywords, they can help improve the rankings of a website and drive more organic traffic. Additionally, they can also create high quality and engaging content that attracts backlinks from reputable websites. By continually updating the website’s content with fresh and new information, a content writer plays a critical role in helping SEO businesses leverage their search engine rankings.
6. If you own a web development company
Did you know that your content is one of the most crucial success factors for your website? It explains much more than just your product or services. Most importantly, it also enumerates why a visitor must choose you and your business. It is important to note that writing for the web requires a different skill set than other forms of writing. Website visitors tend to scan pages rather than reading each page minutely. A content writer produces content that is structured for ‘scan-ability, helping Google find your business better. He or she will bring a high level of expertise, skill, and talent to the table and write about your product or service to communicate your expertise and authority.
While it is difficult to look at your own business from your customer’s point of view, a professional website content writer can look at your business objectively, unhindered by assumptions or emotions. Professional content writers would not hesitate to highlight your brand’s USP while leaving out bits that do not really matter. They write customer-focused content that clearly outlines your value proposition to your audience.
Conclusion
By hiring a full-time content writer, you are bringing on a team member who will be curious about your company and keen to find out how you operate, who your target market is, and where your current biggest triumphs and failures are. Once they have all the information required, they will be communicating with your audience on a level that you would never have the time to. Additionally, content writers have experience in writing for SEO (including keyword and topic research), editing, writing for social media and other content forms. Get in touch with a professional content writing agency to select your preferred full-time content writer who can help develop a content strategy that aligns with the goals and objectives of your company.
