Which Blogging Trends Should You Follow This Year?

In the world of content marketing, blogs are very profitable. From educating the audience to showcasing a product, blogs can do wonders. You may not believe it, but they’re more than 31 million active bloggers in the U.S. To keep up with this level of competition, you need to be on top of the latest blogging trends. Do you wish to implement quick and easy blogging strategies? Here are the five biggest blogging trends to look for, as suggested by a reputable content writing company in India.

Visual Content

There’s no doubt about it; visual content is on the rise. People actually realize the importance of visual content. Studies have shown that people can remember 65% of the visual content they’ve seen, even after three days. That’s a huge thing!

Visual content gives a boost to your brand’s visibility. As blogs are written longer with facts and other details, it sometimes becomes dull. Visual content allows readers to look at content without reading it. When you add videos and images to your content, it breaks up heavy chunks. The blog looks attractive and easy to read. It also makes your audience engage with your content more.

Mobile-First Format

There can be numerous blogging trends, but mobile-first formatting is here to stay. Nowadays, everyone prefers reading online using their phones. Whether reading news articles from Facebook or swiping up blogs on Instagram, readers constantly surf the Internet from their phones.

It’s essential that your website, blog, and any other digital content are optimized for mobile. If not, you may end up losing viewers. If you don’t have mobile optimization set up, you risk losing people before giving them a chance to read your content. Studies from Google show that 40 percent of mobile consumers turned to a competitor’s website after a negative mobile web experience.

When creating mobile-friendly content, it’s important to consider how your content will look on a mobile screen. Consider these:

• Make navigation as easy as possible.
• Make your content easy to scan.
• Ensure the on-page loading time is fast.
• Use a mobile responsive web theme.
• Don’t use text wrapping for images.

Affiliate Marketing

Affiliate marketing allows you to create an ongoing sales funnel outside your website. Suppose you’re running a B2C business; you may hire a blogger for blog writing services. Not only does this get better your sales reach, but it also introduces you to new audiences.

If you’re citing a service or a product, reach out to that business and see if they have any affiliate programs that you could be a part of.

Critical Readers

Including critical readers in your audience pool is one of the latest trends in blogging. People’s perception of digital content is shifting. Every year, more brands are entering the blogging scene.

Your readers should know that the pieces of copies you are producing are fair and accurate. They expect links, sources, citations, and statistics to back up your claims.

What should you do?

• Write candid content that is backed by reputable sources.
• Use backlinks to cite sources or put them as footnotes.
• Don’t make fake claims.
• Don’t make false promises.

Professionals working in a content writing company in India believe that one shouldn’t write anything that isn’t true. Or, writers must verify the statistics with accurate sources. If you lose credibility, it can be a big blow to your business and its reputation.

Reading Time

Another recurring theme in today’s blogging trend is estimated reading times. Estimated reading time can perk up reader engagement by setting up their expectations from the start. The average reading speed of most adults is 200-250 words per minute. To estimate your blog’s reading time, divide the number of words in your article by 200 or 250.

Always round up your number when estimating reading times. For example, if your blog takes 1.7 minutes to read, estimate 2 minutes. This ensures your reader’s expectations are met and increases the likelihood that they read your entire blog.

Conclusion

Now that you know what the greatest blogging trends are, it’s time to implement them! If your goal is to create a better content marketing strategy, you should be including most of the points mentioned above. But, if your goal is to recover your SEO tactics, you should focus on mobile-first formats or visual content. Ultimately, tapping into each of these blogging trends can open up opportunities for new success.

For the best results and success, get in touch with a company offering blog writing services. Seasoned professionals can guide you in the right direction. So, what are you waiting for? Look up to the Internet and utilize your sources to get a good firm in the market.