SEO copywriting is a well-proven way to increase traffic to your website. Writing such content, the full-time content writers in India use standard SEO practices with persuasive language. This attracts the user’s attention and encourages them to take a specific action. This action can include, subscribing to an email list or buying a product.
SEO copywriting is quite distinct from the other forms of content writing, such as blogging. The focus of SEO copywriting is to convert leads, whereas the main goal of a blog is to create organic traffic. Furthermore, while a blog post may exceed a thousand words, copywriting can be half the number of words of a blog.
Why do you need SEO copywriting?
- SEO copywriting offers several benefits, some of these include the following:
- It convinces the reader to take the necessary action.
- It helps in attracting qualified leads at less cost.
- It uses keywords to reach out to the target audience.
- It provides your target audience with what they need.
The strategy followed by an SEO copywriting company to get traffic
There are certain tactics that an SEO copywriting company uses to attract more traffic to your website, these include the following:
- Know your audience
To successfully achieve your goal of attracting more traffic through SEO copywriting, you must know your audience. This is very important otherwise; it would be hard to know what they want in the first place.
- Find the right keywords
To ensure that your write-up gets a high ranking, you must find the right keywords that are relevant to the topic of your writing. If the keywords you have put in your copywriting are popular, then your target audience can find your brand without much trouble.
- Know more about the search intent of your reader
When you hire full-time content writers in India, then before they start on SEO copywriting, they analyze the search intent of the readers. The content writer must know more about the type of questions your target audience may ask. Based on this analysis, the writer must create content to fill this gap. The intent of your target audience could include the following:
- Want to know more about a particular topic.
- Want to access a specific website by using a specific search term.
- The user wants to do some research before buying a product.
- Create landing pages
Once you have all the information regarding what your target audience wants, the intent, and the keywords that are needed to get a higher ranking, the next step is to create high-quality content. You must strategically place the keywords in the content to draw visitors’ attention to your landing page.
- Intent relevant action terms
You must place intent relevant action words strategically in the content. The content and the intent relevant action terms should let the reader know what you can offer, which is the best solution for their pain point. This will encourage them to take the action that you desire. The intent-related action term could be something like “sign up here” or “buy now,” right beside the product description.
- Continuous testing
You must ensure that the strategy that you have adopted, and the keywords you have selected are giving you the desired results. The content you have created should also align perfectly with the intent of your target audience.
For all this, you must do continuous testing. You can create different CTAs with different copies. Now you should place these on different web pages to find out which one of these help in driving most of the traffic.
SEO copywriting company is extremely important to improve your brand recognition and help improve your marketing efforts significantly. Therefore, find the best professional copywriter at a highly competitive price package to improve your brand recognition, and customer outreach to increase your sales.
