Top Article Writing Trends in 2021 That Every Writer Should Follow

As the global outbreak of the Covid-19 pandemic brought the world to a standstill, businesses and small enterprises have also suffered a major setback. In order to navigate through the challenging times, refurbishing the websites, with high-end content can be a good idea. From the looks of it, the scenario will stretch for a while now. Therefore, article writers in India will have to consider some important article writing trends in 2021.

Content is King

Digital marketers have realized that quality content plays the most instrumental role in the domain of search engine optimization (SEO). It has essentially become the fulcrum of digital marketing. No other element, other than content, can yield such impact on SERP majorly because of its viability across different platforms. Since all forms of marketing are going digital, it is of prime importance for companies to up their game in the field of content marketing. Moreover, as content marketing practices are continuously evolving with the advent of innovative technologies and novel market demands, overlooking the changing trends of article writing would not be a wise decision for article writers in India.

Article Writing Trends For 2021

Establish Brand Authority: In the coming years, establishing your brand authority will be the first priority for enterprises. Generally, brand authority is built on the services and reputation of the concerned company. However, the 2021 trend for building brand authority will focus on the experts within the organization. For this purpose, writers will have to develop content that will reflect their thorough understanding and experience of the given topic. The content should go into the detail of the issue and showcase the services and expertise of the company in the right light. Using industry appropriate keywords as well as key phrases is crucial for this purpose.

Invest Time and Efforts in Keyword Research: To keep up with the market competition, article writers must focus on keyword research. Without thorough keyword research, your content will evidently fail to make a mark. The emerging trends of SEO indicate that in the year ahead evergreen keywords will be as important as they were before. However, writers should also take note of the trending keywords. Therefore, the key to combining these two should be incorporating 80% of the evergreen keywords with 20% of the trending keywords.

AI-powered Content Marketing Strategy: In 2021, we may soon experience content marketers delivering their content through automated or AI-drive algorithms. This will eventually widen the scope for businesses. The new software and analytic tools will soon be accessible to all the advertisers to incorporate data across all the social media clients and generate new content to engage audiences. Such changes in search algorithms imply that writers will have to focus more on the semantic hunt and long structure content. Accordingly, article writing services in India will have to adapt to the best market practices of writing SEO-based articles.

Engage guests with Consistent Programming: To ensure guest engagement, writers must develop a steady calendar so that the guests will return on numerous occasions.

Try Alternative Approaches: The strategies companies have been using for developing their content largely rely on their distribution via online networks, such as Reddit, Quora, Facebook gatherings, etc. However, in 2021, instead of depending too much on SEO, writers should try alternate methods, for example, testing paid promotion or making your locale outside the conventionally utilized social media platforms.

As the market practices are evolving, so are the trends of article writing. To keep up with the competition, article writing services in India will have to understand and consider the trends. This is crucial not only for their competitive advantage but also for their sustainability in the long run.