As you have a face to face interaction with a content writing firm, it is crucial that you have clear communication with the team. For your benefits, It is recommended that you ask them a few questions to ensure that you are comfortable with the team’s strategy and understand the overall process of writing.
Here is a list of questions that you need to ask
What is the company’s experience in content writing?
When you are planning to hire a content writing company in India, ask the manager how long he or she is running the organisation. Enquire about their past work and see how satisfied their previous clients are with their work. Learn how long they have been writing for websites.
How will you present my voice?
As you will not be writing the company, your voice or intention should come through blogs and articles. You are appointing a squad of writers to showcase your business services and products. Ask the writers what they are going to do and how they are going to achieve it.
What is your research process?
A reputable content writing company shelters professional writers who can develop blogs on a wide array of niches. The writers need to understand what your business and industry are about. Conduct interviews or sit with them to determine what the entire process entails.
What are your expectations of me?
The writers may require some information to create content for your website and other social media pages. They may need your help to shed some light on the areas that you feel important. For instance, if you are launching a new product in the market, make sure that you instruct the writers about the product’s special features and characteristics.
What are your SEO strategies related to my website?
Your hired content writing company in India may not be an SEO firm but they surely should know the basics. Keywords, meta descriptions, meta tags are something that the group of writers should know. Keywords must be placed in the content so that it meets search engine standards. Ask them how they are going to use the keywords and whether they will be selecting the keywords or depend on you for the same.
Will there be CTA?
They should better say yes! Without a clear call-to-action, the readers cannot understand what action they should take next. Whether it is to sign a subscription or buying a product, the call-to-action must be clearly stated in the website pages along with the blogs and articles.
How the pages will be formatted?
Ask the team about the bulleted lists and subheadings the way they are going to use on the content.
What about rewriting?
Even a great writer may miss a few materials on the first pass. It is good to clarify if rewritings are involved in the content writing company’s services.
Fix an appointment with your hired firm and do not forget to ask these questions.
