Actionable Content Writing Trends That Will Remain In 2022

Content creation and marketing as a necessity for modern businesses have consistently grown in importance over the last couple of years. Now, content has an integral part of the marketing strategy of a brand and integrates with other communication channels to increase the reach to a wider audience.

For 2022 and the years to follow, dramatic changes in information needs and consumer behaviour due to the pandemic will play a significant role in defining content writing trends. As a result, recent happenings will provide ample opportunities that content marketers in a professional content writing company can capitalize on for maximum effectiveness.

Continue reading as we discuss some of the most actionable content writing trends that will continue to shine in 2022 and in the years that follow.

Content Marketing Trends For 2022 You Need To Know

As we enter the last quarter of the financial year, marketers are actively enlisting content writing services to prepare and guarantee a successful 2022. With this goal in mind, here are 5 of the top content marketing trends for the upcoming year that you can integrate into your digital marketing strategy.

1. Brand recognition

One of the direct results of lockdowns and social distancing norms was that brands had to start reaching out to their customers online. As a result, over the last couple of years, everyone has been writing or creating video and audio content, which has contributed to the “noise” online. While this is a welcome opportunity for copywriters, this is not exactly good for brands as they can easily get lost in the shuffle with mediocre content.

Instead, invest in content writing services where you can get curated content highlighting your unique selling point (USP), which will help you stand out from the crowd. For instance, take an example out of the books of tech giants Apple and Google and see how they have created a niche for their products and services, making them easily recognizable to anyone.

2. Customer retention through real-time engagement

Today’s consumers heavily value authenticity from the brands that they follow online, be it an email list or social media. Either of those is an excellent opportunity to provide a personality to your brand and engage in meaningful conversations through user-generated content and interactive questions. Another trend expected to grow massively in 2022 is live videos on platforms like Instagram, Facebook, and LinkedIn.

Another aspect of real-time engagement to consider is customer service. Consumers expect to have their grievances addressed and solved online. The way your brand handles these grievances will play a massive role in dictating the online reputation. Try not to miss any mention of your company on the social channels and keep copies for the FAQ ready.

3. Interactive content

As content marketing is evolving each passing year, the walls where interactive content can and cannot be used are breaking down. The popularity of video content is a testament to the fact that viewers prefer content that involves animation or movement. Not only is interactive content fun for the reader, but it also keeps them longer on your website, which is a well-established ranking factor.

Try presenting your data through interactive graphs and charts. Break your content into expandable sections or animations with catchy headlines. Host polls and quizzes on your website and social media channels for quick engagement; as a bonus, you also get some idea of what your audiences prefer.

4. More augmented and virtual reality and audio content

AI-powered content is a trend expected to grow significantly in 2022, owing to the “noise” mentioned above. While the future of AI writing all the content for a website is still a distant reality, it can be used to augment your content creation process and personalize the copy on your page. Use the data collected by Analytics to recognize repeat visitors and offer suggestions and campaigns based on their behaviour and purchase pattern.

Podcasts are also on the rise and the demographic that listens to podcasts is one that is likely to purchase from your brand at some point. As a result, many brands are looking to hire a content writing company for consistent podcast scripts.

5. SERP and Search aligned content

Again, courtesy of the “noise” online is the importance of convincing the search engines, specifically Google, that your content is the best one for a search query. You will need to align your entire digital marketing strategy in accordance with Google’s guidelines for user-friendly content.

Try analyzing the SERPs for the keywords you want to target and optimize the content on your web pages according to the top-ranking websites and what the audience wants to get from that query. Review your older content, refresh outdated data, and mix and match the resources for new ranking opportunities. Use appropriate schema markup to help the search engines understand your content.

What Is Not Changing In Content Marketing?

Some fundamentals have remained consistently important since the advent of content creation in the marketing ecosystem. One of the most important ones is creating backlink worthy content. What this essentially means is adding new and updating old content to match the current trends so that the post can earn high-quality backlinks from credible sources. Try changing one of the old data-driven blog posts to an infographic and see it being referred to in other posts targeting the same data.

Another important thing to keep in mind when defining your content marketing goals is sticking to the “mobile-first” approach. Over half of the global internet traffic is mobile and that is a statistic expected to grow year on year. Optimizing your content for mobile viewers is an easier way to capture the consumer of today.

Since content optimization is still a relatively intrinsic task requiring expertise and patience, consider outsourcing your content requirements to a professional content writing company. This approach ensures that you get consistent high-quality uploads, while you and your team can spend time on improving the core business.