5 Proven Content Promotion Strategies to Attract Your Audience

Did you just spend hours writing a blog post that failed to attract traffic, social shares or email subscribers? It is probably because you did not promote your content enough.

Simply crafting a blog post or article is not enough. You need to significantly focus on running content promotion campaigns in order to drive traffic. Without traffic, there will no conversions. Every visitor is an opportunity for conversion, which could eventually mean a lead, a subscriber or even a customer.

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Given below are five tried-and-tested content promotion strategies that you can implement for your next article or blog post.

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» Guest Blogging

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Guest posting is a fantastic way to reel in new users. It is about writing an article for someone else’s blog, assuming the role of a guest author. Convincing the editor to accept your content is an integral part of guest blogging.

Guest blogging is not only a way to earn traffic, but it is also an excellent strategy for building search engine rankings and your brand.

However, guest posting websites generally have certain criteria that are to be followed by guest authors. If you are aware of the requirements and abide by them, you can earn traffic in the following ways:

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● Direct Referrals:

When a user reads your blog and comes across a natural link urging them to know more about the subject, he or she might click on that link and end up on your website. This is the first source of traffic and the obvious one. For this, you need to ensure that your content is full of information and value for the users.

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● Compounding Name Recognition:

Once you have multiple guest posts across different publishing sites, avid readers will be able to instantly recognize your name. The more they see your name, they more they consider you as an authority in your niche market.

When seeking to earn traffic through guest blogging, the most common mistake that content marketers do is targeting popular blogs and sites. Even though such websites add great value in terms of SEO performance, they do little to bring you the traffic you need. So, experts recommend that you let the big sites be for SEO and turn your attention towards the small, upcoming sites to gain as much as 500 new users come to you.

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» Make Use of Reddit and Quora

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Reddit and Quora are great online communities and a hotspot for content marketers to get users. Even though they are relatively small websites, they are an excellent source of new users. But, both of them are also extremely challenging sites where you have to play smart to attain the traffic that you are looking for.

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● Promoting Content on Reddit:

Redditors are a strong community and they usually hate marketers bothering them. However, once you break the Reddit code, you have everything to gain. To get traffic from Reddit, you have to first be a Redditor and post content that probably has nothing to do with you. Once you have the attention and trust of the Reddit users, you can proceed with introducing your own content. When you post on Reddit, make sure to be available to reply to comments and be a part of the conversation.

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● Promoting Content on Quora:

If you want to share your authority on any topic, Quora is the platform for you. You can do this by answering questions posted by millions of users from around the world. Similar to Reddit, you have to first create your presence in the community and establish yourself as an authority in your niche. You can even put links in your answer to attract visitors. However, ensure that you are not only talking about yourself. The approach ought to be subtle.

Reddit and Quora are platforms that can fetch you triple the traffic that you are getting at the moment. But, you first need to spend some time to build your presence across these two platforms.

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» Sponsored Posts

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As aforementioned, guest posts take some time to process because the editor has to be convinced. So, if you do not see your blog published the very next day, do not feel disheartened. You can try out the alternative instead – sponsored posts.

If you are unwilling to wait too long to have your post published, sponsored posts may be your lifeline.

Platforms offering sponsored posts are highly passionate about customer satisfaction. Some of these websites even include an email blast at no extra charge so that the efforts can be maximized.

By simply purchasing a sponsored post, you will be able to get a number of new visitors instantly.

Even though the results are instant, you cannot ignore your due diligence. Sponsored posts may quickly provide you with a large number of new users, but the market of sponsored posts is complex. It is vital that you get in touch with different blogs that publish such sponsored posts and also find out about the price. Also, you need to sharpen your negotiation skills.

For the best results, use both guest blogging and sponsored posts.

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» Social Media

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When it comes to connecting with a large audience, using social media platforms can be the best solution. However, the old content promotion techniques like, writing a blog, posting the link with a relevant image and hitting share on social will not help grow your web traffic.

Organic reach is declining at an alarming rate on social media. You need unconventional and unique ways to promote your blog content across social media networking sites.

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Some of the effective ways that you can implement are as follows:

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● Facebook Live:

Trying to push content on Facebook is often seen as futile. Boosting posts are an option, but they are not a sustainable solution. Fortunately, there is Facebook Live. Live video is one of the most underused content promotion techniques that you can make use of. All you have to is go live and announce your latest blog post. To make things more interesting, you can also include a few of your blog’s key points into the video.

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● Instagram Stories:

When it comes to content promotion, most marketers do not take Instagram seriously. You can use this to your advantage. Since this platform is not used in a large-scale, you can utilize it to push your blog post. You can place the link to your blog within the story and be able to bring users directly to your content without having to leave their app.

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● Use Hashtag:

Irrespective of whether you are using Facebook, Twitter, Instagram or any other social media platform to promote your content, remember to make use of hashtags. Do some prior research regarding the hashtags that are relevant and trending. Even though hashtags are easy to overdo, research suggests that they are a way to get new eyes on the content posted on social media.

However, for any of the above tactics to work and reap results, you require a sizable number of social media followers.

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» Slack Channels

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Slack channels are on the rise thanks to the unprecedented of mobile. Slack is similar to mobile messaging apps. In essence, it is a place where you can communicate with varied teams and collaborate on projects. By becoming a member of such Slack channels, you can even network with industry experts. For those who are not a big fan of social media networks, these channels provide the ideal opportunity to not only promote their content, but also take their digital marketing efforts to a new level.

In order to promote your content through Slack channels, you need to stay active in selected groups. By sharing content of other authors, you will be bringing value to the group.

To get a lot of traffic using this strategy, you have to carry out your own research and discover interesting Slack channels.

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All of the above-mentioned content promotion strategies are simple to implement and a number of businesses have managed to benefit from them. If not all, some of the tactics are sure to fetch you lucrative results, as well. But, regardless the strategy you use, make sure that the content created is of high-quality and offers immense value to the readers.